India provides a huge opportunity for online video providers. Apart from the traditional Over-the-Top (OTT) players in the market, major broadcasters in the country have also invested in this segment and launched their own OTT platforms. Slowly and gradually it is becoming the main driver for the campaign which are targeted to upper SEC. On OTT platform, advertisers can use multiple criteria based targeting like market, SEC, Age, Areas of Interest etc. Also the Spillover wastage in this limited and response is measurable.